10cric online open url :u158.ccThe advent of mix-and-match has completely changed the ethnic wear market. Customers pair their kurtas with knit chudis which are comfortable and trendy. Many young consumers also mix-and-match with jeggings, dhoti pants, harem pants, etc. Due to this, ethnic wear is finding greater acceptance with more and more consumers.鈥?
Highlighting another interesting point Chatlani adds, 鈥淏rands are also constantly evolving. From being a pure ethnic player in the initial days, Soch has today transformed into a stylish designer brand that retails fusion products such as tunics, palazzos, fusion suits and stoles, apart from traditional staples such as salwar kameez, kurtis and sarees, at affordable prices.鈥?鈥?
Designer Vandana Malhotra points out towards the contribution of designers in keeping the category relevant and aspiring to. According to her, a lot many designers have successfully experimented with Indian wear giving it a rather western look and feel that makes it easy for women to wear at work.open url :u158.cc
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